What can church revitalizers learn from NASCAR?
It may seem an odd question. But it’s one I’ve pondered the last few years.
On Sunday, May 21, NASCAR returned to North Wilkesboro Speedway for the first time since 1996. I was locked in to the TV because of all the nostalgia that comes from seeing the track filled again. As a boy, I went to this track with my dad and remember watching the races on TV every time the Cup Series was there. But I was also locked in because of the lessons in revitalization I’m observing. All evening, announcers spoke frequently about how the track has been “reborn” and “revitalized.”
This comeback has been quite remarkable. Just a few years ago, hardly anyone thought this track would see life again after being abandoned by NASCAR in the 90s. But a few people—in many ways led by Dale Earnhardt Jr.—believed it would live again and developed a vision and strategy to see it happen. Masses eventually got behind it, not least of which were the people of Wilkes County. And on Sunday night, a complete revitalization was on display for the world to see.